商务英语

    Title: International English Business Communication Class
    Purpose: To train employees to effectively communicate globally in English
    Qualifications: Student must be able to understand written and verbal English; this is not a class to teach English, this is a class to utilize English to communicate effectively.
    Class length: Concord will work with the company to determine the amount of depth training required in each module listed in the “Course Content”. A training class will be tailored for each company depending on the content and training budget.
    Student level: Concord can tailor the class for different level of employees, engineers communicating globally, HR communicating globally, newly appointed managers, managers, newly appointed executives and others. Concord specializes in tailoring training to meet your company’s specific needs and delivering exactly the training you desire for you employees.
Course Content (class time will depend upon the depth of the training):
? Informal communication
    o How to write clear informal communication globally and regionally. What is informal communication, who is informal communication appropriate for, when to use informal communication. Format of communication, content (appropriate and inappropriate), length of communication, who to cc on communication etc.
    o Format for informal communication.
    o The students will be given specific examples of informal communication and the teacher will discuss these examples and explain how this type of communication can be adapted to their organization.
    o The students will be expected to write informal communications based on topics assigned. Constructive criticism will be given to each student to help them identify ways to improve their writing.
    o The class can be tailored to include company specific topics and content agreed upon in writing at a pre-meeting between Concord and the hiring company.
    o Things not to write in company communication, beware of the “smoking gun”.
? Formal communication
    o How to write clear, concise communication globally and regionally. What is formal communication, who is formal communication appropriate for, when to use formal communication. Formal of communication, content (appropriate and inappropriate), length of communication, who to cc on communication etc. When it is appropriate to use bcc on communication.
    o Format for formal communication.
    o The students will be given specific examples of formal communication and the teacher will discuss these examples and explain how this type of communication can be adapted to their organization, beware of the “smoking gun”.
    o The students will be expected to write formal communications based on topics assigned. Constructive criticism will be given to each student to help them identify ways to improve their writing.
    o The class can be tailored to include company specific topics and content agreed upon in writing at a pre-meeting between Concord and the hiring company.
    o Things not to write in company communication, beware of the “smoking gun”.
? International communication
    o How to write in English so that non-native English readers and also native English readers can understand.
    o How to make yourself appear professional in communication.
    o Who to communication with and at what level should the communication occur when communicating globally. Use To, CC, BCC appropriately
    o How to structure communication, order of communication such as formatting for logical thought progression.
    o Use of appropriate words, slang, abbreviations, etc
    o How to format and present data to a global audience in written notes and in PPT (MS power point) presentations. Use of tables, graphs, pictures, etc. How to summarize key points.
    o How and when and who to follow-up on communication
    o Things not to write in company communication, beware of the “smoking gun”.
? Meeting scheduling and preparation
    o When is it appropriate to schedule a meeting?
    o Who should be invited to a meeting? Who should be CC’d on the meeting notice?
    o What is an appropriate length of a meeting? Conventional thinking is 1 hour, is this always the shortest time?
    o Define the purpose of the meeting, what will each person gain from the meeting?
    o Meeting summary and follow-up notes
    o When to schedule reoccurring meetings, or a follow-up meeting.
    o Getting the appropriate equipment for each meeting, projector, intercom, speaker system
    o Using Skype for meetings, basic overview of how and when and with whom to use Skype.
    o How to prepare for the meeting
    o Running an effective meeting: Meeting etiquette, start time, keeping on pace, and ending on time.
? Customer call (sales, marketing, technical)
    o Preparing for customer call, meeting, notes, defined who will say what, follow-up note from the preparation meeting. When this meeting is necessary and when it is not essential.
    o Preparing for a cold call, understanding the company, background on some of the people in the company (if available, can be some on the internet or if technical can look at publications, patents, conferences etc)
    o Writing an internal customer call report, what are the essential elements, who should be copied
    o Timely written response to the customer after the visit. What should be in the note to the customer, what should not be in the note. Who should be copied on the note. For example: a clear summary of agreed upon action items and timing
    o What to discuss with a customer, information that should never be disclosed to a customer. What to promise a customer and what not to promise a customer.
o Things not to write in company communication, beware of the “smoking gun”.
? Communication with upper management
    o What is “upper management”, how is the communication different from communicating with others.
    o What is an appropriate frequency of communication, length of communication, content amount, etc
    o Who should be copied on communication with upper management?
    o When NOT to communicate with upper management and what to avoid writing.
    o How communication with upper management can help or hurt your career.
    o Things not to write in company communication, beware of the “smoking gun”.
? Communication with subordinates
    o What types of communication are motivating and de-motivating?
    o How to write and give clear direction
    o High level expectations, detailed expectations, when to write high level and details. What effect does each of these have on the employee – depends on the level and experience of the subordinate.
    o Things not to write in company communication, beware of the “smoking gun”.
? Employee evaluation
    o Writing an effective employee evaluation that is constructive and motivating
    o Examples of writing employee praise and examples of writing constructive motivating criticism. Understand that depending on the personality type writing will need to be adapted to address this style.
    o 360 degree feedback, editing and presenting. When to use 360 degree feedback and when to avoid using 360.
    o Things not to write in company communication, beware of the “smoking gun”.
    o This section can be adapted for each individual company.
? Global Project Management
    o Details on how to communicate and how often to communicate when running a global project.
    o Writing meeting notes, action items, follow-up and all essentials on project documentation
    o Clearly communicate what is expected from each team member at each meeting.
    o This section can be adapted for each individual company.
课程名称：商务英语
开课日期：每月12日和22日兴趣班
上课时间：9;00-21；00